Colours
Colours are an important aspect of our communication. They are used in almost all the marketing materials we produce. And we use them to make ourselves stand out and to reinforce our messages and visual identity. This is why it is important for us to apply consistency when using the range of primary and secondary colours devised.
Corporate colours
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PMS: 7463
CMYK (uc): 89,51,23,21
CMYK (c): 100,63,12,67
RGB: 0,43,73
HEX: #002B49
NCS: S 7020-R80B
Product: Lead
Market area: USA
PMS: 652
CMYK (uc): 54,22,0,4
CMYK (c): 58,26,2,5
RGB: 125,155,193
HEX: #7D9BC1
NCS: S 2040-R80B
Complementary colours
In addition to the corporate colours, we have chosen five complementary colours, which may only be used in a complementary role. Their purpose is to emphasize, strengthen and produce harmony with the Boliden logotype colourus. It is preferable to use these complementary colours for titles, background colouring and diagrams in printed matter. These colours must never replace the blue in the Boliden logotype.
PMS: 371
CMYK (uc): 38,11,89,42
CMYK (c): 50,9,98,61
RGB: 84,98,35
HEX: #546223
NCS: S 5540-G60Y
Product: Zinc
Market area: Japan
PMS: 1245
CMYK (uc): 6,26,97,15
CMYK (c): 6,35,99,18
RGB: 198,146,20
HEX: #C69214
NCS: S 2060-Y20R
Product: Copper
Market area: World
PMS: 7421
CMYK (uc): 34,81,46,26
CMYK (c): 18,100,45,67
RGB: 101,29,50
HEX: #651D32
NCS: S 3560-R
Product: Gold
Market area: China
PMS: 277
CMYK (uc): 32,4,1,0
CMYK (c): 35,9,0,0
RGB: 171,202,233
HEX: #ABCAE9
NCS: S 1030-R80B
Product: Acid
Market area: Europe
PMS: 877
CMYK: 0,0,0,40
RGB: 178,178,178
HEX: #B2B2B2
NCS: –
RAL: 9006 (silver)
Product: Silver
Market area: None
Product and market colors, så används dom rubrik?
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