Colours

Colours are an important aspect of our communication. They are used in almost all the marketing materials we produce. And we use them to make ourselves stand out and to reinforce our messages and visual identity. This is why it is important for us to apply consistency when using the range of primary and secondary colours devised.

Corporate colours

We use our primary colours sparingly and carefully. The colours, which are found in our logo, signal recognition and security. We mainly use these colours when communicating as a Parent Company and sender. They may be used as décor in patterns and online, on signs, in annual reports, printed matter, and trade fair materials.

main_2378

PMS: 2378
CMYK: 83,63,26,34
RGB: 56,73,103
HEX: #384967
NCS: ?
RAL: 5000

Product: Lead
Market area: USA

main_652

PMS: 652
CMYK: 58,26,2,5
RGB: 125,155,193
HEX: #7D9BC1
NCS: S 2040-R80B

Complementary colours

We have chosen nine complementary colours in addition to the corporate colours. These additional colours may only be used in a complementary role. Their purpose is to emphasize, strengthen and produce harmony with the Boliden logo colours. These complementary colours should preferably be used for titles, background colouring and diagrams in printed matter. These colours must never replace the blue in the Boliden logo.

complementary_371

PMS: 371
CMYK: 50,9,98,61
RGB: 84,98,35
HEX: #546223
NCS: S 5540-G60Y

Product: Zinc
Market area: Japan

complementary_1245

PMS: 1245
CMYK: 6,35,99,18
RGB: 198,146,20
HEX: #C69214
NCS: S 2060-Y20R

Product: Copper
Market area: World

complementary_7421

PMS: 7421
CMYK: 18,100,45,67
RGB: 101,29,50
HEX: #651D32
NCS: S 3560-R

Product: Gold
Market area: China

complementary_dark_blue

PMS: –
CMYK: 95,72,15,67
RGB: 24,32,50
HEX: #182032
NCS: –

complementary_277

PMS: 277
CMYK: 35,9,0,0
RGB: 171,202,233
HEX: #ABCAE9
NCS: S 1030-R80B

Product: Acid
Market area: Europe

complementary_pink

PMS: 248
CMYK: 42,100,0,0
RGB: 165,24,144
HEX: #A51890
NCS: –

complementary_dark_gray

PMS: –
CMYK: 0,0,0,83
RGB: –
HEX: #5D5D5D
NCS: –

complementary_877

PMS: 877
CMYK: 0,0,0,40
RGB: 178,178,178
HEX: #B2B2B2
NCS: –
RAL: 9006 (silver)

Product: Silver
Market area: None

 

complementary_light_gray

PMS: –
CMYK: 0,0,0,10
RGB: –
HEX: #EFEFEF
NCS: –