Right and Wrong
It is important for the logo to be reproduced as correctly and consistently as permitted by the situation.
We follow these guidelines when we have no control over the surroundings and spaces. Our objective is to ensure maximum contrast and legibility.
Right – straight logo
Wrong – oblique logo
Right – the right proportions
Wrong – altered proportions and/or distortion
Right – show the entire logo/do not cut the logo
Wrong – cut logo
Right – the right colours
Wrong – different colours
Right – dark on light
Wrong – dark on dark
Right – light on dark
Wrong – light on light
Right – light on a dark image background
Wrong – dark on a dark image background
Right – logo rotated 90° with the word NEW pointing upwards
Wrong – logo rotated 90° with the word NEW pointing downwards
